CHANGE THE NARRATIVE TO FIGHT MODI
This
is a free advice to opposition parties from a common man and a citizen who
supports Modi. Congress, opposition parties and their supporters are putting in
their best efforts to revive their respective parties but somehow have not been
able to get the desired result. Despite running huge anti Modi campaigns why these
parties are unable to make even a small dent on BJP? I firmly believe that we
should have a strong opposition with a logical narrative that should keep the
government always on its toes.
Stop calling names to BJP
voters.
More
than 80 percent of BJP voters have nothing to do with RSS, VHP and other such
organizations. They voted BJP because of the development model they projected
in front of the nation. This large population believes that Modi is committed
to reforms that will ultimately lead to a developed country.
If
any citizen of the country says something good about his/her PM or BJP
Government, he is immediately labeled a Bhakt, Sanghi or Modi propagandist. Here the opposition is faltering;
calling names to a citizen who respects his/her PM is not helping their cause.
Stop
Blaming Modi for everything
There are many social issues and problems in our country
since ages. It will take few more generations to come out of such problems. A
magic wand is required to make India free from these social issues.
A road rage is not a cast fight or communal fight.
However if the victim happens to be a Dalit or from minority community the
opposition thinks they have got a good issue. They will start beating the drum
that Modi is responsible for all this. Modi should resign blab bla.
If someone is denied any help due to a corrupt
officer in a locality, Modi is responsible directly. Yes the corrupt system
need to be dealt with strictly but we all know that it is so deep-rooted that
will take some time
Selectively picking the issues is not helping their
cause either
Opposition
also needs to see the pulse of the common man. When Modi is visiting another
country and addressing people over there, meeting the top dignitaries,
businessmen and heads of other countries the general public and the NRIs feel
proud that their PM is getting so much of respect there. The opposition is again
faltering here. Don’t say words against the PM when the public at large is
supporting the PM.
In
a locality there is water problem, electricity issues, roads, traffic,
healthcare etc etc. opposition will shout out loud on social media Modi
responsible. In fact these are the opportunities for opposition to score points
in public. Go to the ground level, help people resolve the issues in order to
change their mindset and vote you. Just raising the issues in media, social
media and doing nothing is not going to help the opposition.
Either
the opposition will highlight the issues on social media or gather somewhere
and shout slogans against the government. It is better to work at the ground, interact
with the public, and help them to get their work done. Twitter, Face book, heated
debates on TV will have little impact.
Stop Fake Propaganda
In
today’s day and age when everybody has access to internet on phone spreading
something fake will boomerang. You try to spread a fake news and fake propaganda
and within minutes the public will show you the mirror. Everyone is mature
enough to understand what is true and what is fake. The fake news, abusive
language will highlight you in the public but can never fetch you votes. The
voter is smart enough you know that.
How
can someone think of spreading FAKE propaganda in today’s world? Gone are the
days now, the new generation and millennial hate the propaganda politics. They
want logic in a narrative.
The
fake news stories will not work in the future as the Indian public is well
informed and intelligent now. You cannot make fool out of them now, gone are
the days when the politicians befooled them for votes.
Stop Appeasement Politics
The
opposition should understand that appeasing a particular minority community for
votes is not going to help now. The community has also understood that they
were treated a mere vote bank and nothing has been done for their betterment.
Appeasing a minority community means losing votes of the majority community. Be
secular and that doesn’t mean you have to appease a particular community. The
only agenda that will work in the future would be development. The youth of
this country is literate now and want to see a developed nation without and
cast or religion politics.
Playing
the communal card by the opposition is going to cost them dear as the more they
will try to appease the minority the more this country will see polarization
and that is going to help BJP as they will get more support from the majority
community in this country.
Stop Abusive language
Generally
people who have failed and are left with no logic start using derogatory and
abusive words. Abusive language by the opposition against the PM, government,
ministers gives the indication that they have no narrative and out of
frustration the opposition is using abusive words or trying to demean the PM or
top leaders. Need to maintain certain decorum and discipline in front of the
public from whom you are asking for votes.
Way Forward
The
propaganda managers of all the parties who are working day and night on
Facebook and social media to demean each other should be trained again as they
have already exposed themselves in the eye of general public. Their campaigns
are not working now.
The
only way out is to reach to the people, talk to them but talk sense and help
them overcome their problems rather than lecturing them or abusing the
government. Work on the states where you are in power and showcase it to the
public while asking for the votes.
Rest
it is up to the parties how they are going to strategize their future campaigns.
Rajesh Rana
