Zomato Swiggy starts Home Delivery of Liquor

Zomato And Swiggy starting "liquor at home" service 

As soon as the Wine shops were opened after completion of Lockdown 2 a lot of chaos was seen across all the states in India. The people thronged to the liquor shops breaking all the Lockdown norms of social distancing leading to police action in many areas.

Mumbai banned the sale of loquor immediately after the chaos. However other states continued the sale. The reason behind opening the shops is the revenue loss that the governments are facing amid Covid-19 Pndemic.

Now here is a good news for the people who drinks and doen't want to go outside and risk their lives. The online delivery of wine is starting soon. The Indian food delivery company Zomato is planning to deliver liquor at home and the process of getting approvals is on.

According to a report in Reuters Swiggy is also planning to deliver Liquor.

“We believe that a technology-enabled home delivery based solution can promote responsible consumption of alcohol,” Mohit Gupta, Zomato’s CEO for food delivery, wrote in a business proposal, Reuters reported. India currently has no legal provisions of home deliveries of alcohol. However, industry body International Spirits and Wines Association of India (ISWAI) is lobbying to change the same along with Zomato and others. 

Zomato and Swiggy used to deliver food pre-Covid-19. However after the pandemic spread and when all the restaurants were closed the two companies started delivering essential items and groceries. This helped in survival of these two big companies. Now the companies are expecting a huge surge in the orders for liquor. Therefore they have hired thousands of new employees to cater to the high demand 

Zomato buys Grofers

Recently, The Brand Global team has reported that Zomato and Grofers would be delivering essential items in a partnership during the national lockdown. Our team also notified that the online companies are hiring thousands of people to cater to the spike in demand amid lockdown.

The ET has reported now that the food delivery platform Zomato is in talks to buy the Softbank backed online grocery startup, Grofers.


The merger between the two entities will be a significant consolidation move in India’s consumer internet sector. The all-stock deal is expected to close at approximately $750M. 

SoftBank, the Japanese Vision Fund, which has the largest stake in Grofers, may further invest around $100-200 million in the merged entity.

Uber, in which SoftBank has invested considerable amount had in February, sold its India food delivery business UberEats to Zomato.

In just a few months, this would be another significant acquisition by Zomato after Uber eats
In January this year, Zomato announced that it had secured $150M in fresh funding from Ant Financial, which is a subsidiary of Chinese firm Alibaba.

Zomato is currently valued at around $3.2 billion, while Grofers was at $650M in December 2019.

Zomato - Indian restaurant aggregator and food delivery startup

Founders - Deepinder Goyal, Pankaj Chaddah
Founding Year – 2008
Location - DLF Phase V, Gurugram, India
Website - https://www.zomato.com/ncr

Grofers - Indian online grocery delivery service

Founders – Albinder Dhindsa, Saurabh Kumar
Founding Year – 2013
Location – Gurugram
Website - https://grofers.com/


In the Indian Online Grocery segment, the merged entity is going to give a fierce competition to BigBasket, which is one of the most prominent players in this segment. BigBasket had earlier explored the possibility of a potential merger with Grofers, but the talks failed. Even Amazon held some rounds of negotiations with BigBasket, but that could not materialize.