COVID-19 Impact: Online Fitness Business is Booming

With the rise in COVID-19 cases and amid complete lockdown, demand for health gadgets have surged. Not only general users, but doctors and other healthcare providers are finding the devices beneficial.

Millions of people are stuck at homes these days. The TV viewership has increased multifold, along with net surfing on mobiles. However, apart from mobile and TV, there are other things that people are trying to get rid of boredom during the lockdown.

Concerned about their health and wellness, people are exercising and eating nutritious food at home. As a result, people are joining online home exercise classes that have never been much popular.
Consequently, the online fitness business is booming. According to the International Health Racquet & Sportsclub Association (IHRSA), the fitness industry, which was worth $ 95 billion in 2018, has grown significantly.

Online Fitness Classes

The routine of the people has changed drastically due to living inside homes. Fitness freaks who used to go to the gym in the morning or evening, have no other option but to do yoga and exercises at home. Many people are now taking online classes to train themselves. Gym trainers and yoga experts are also encouraging people to join online courses and continue exercising.
FITTR (formerly known as SQUATS) is getting hundreds of queries every day for online fitness classes. It was started as a WhatsApp group by Jitendra Chauksi, where he would help his friends and family members get fit. The group became popular very soon and later a Facebook group was also created to address people’s queries around fitness and nutrition.

Ira Trivedi, author and yoga teacher, is also conducting yoga classes by using Zoom app.

Cure.Fit is another platform which claims that over 2 lakh people are attending their online fitness classes every day. They have different versions of the same exercises depending on the flexibility and fitness level of the person.


Apart from online yoga and exercise, people are also trying to stay healthy by mediation. People who used to go to meditation camps are now opting for online meditation classes. Due to the lockdown restrictions, the online fitness business has grown considerably.

Online Consultation

As people have become more health-conscious, in addition to exercise, they are eating more nutritious food than before in lockdown. The office going people are in the habit of eating something from outside, mostly junk food. Since there is no movement now and the shops are closed, people are making nutritious food at home.

Many people are taking the help of Dieticians via online consultations to remain fit during this period. Similarly, doctors and hospitals have also started online consultations via WhatsApp, and you can consult a doctor while sitting at home.

Conclusion

The trend of online fitness classes may last even after the lockdown. Many people may continue exercising with the online platforms. The fitness coaches are also adapting to online classes and workouts. They are experimenting with every available technology to meet the needs of their consumers. People have understood that the best way to stay fit and stay motivated is to workout and exercise. The online platforms are here to assist them during the lockdown.